Tom FerryUncategorized January 31, 2022

How to Establish Instant Authority in Your Market with Video | This Week in Marketing

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you?

Wouldn’t it be great if…

…You found a way to build near-instant authority in your market.

…Homeowners never questioned what you’ll do to market their house.

…Consumers recognize the value you bring before you even meet with them.

Calgary Rockstar agent Brad McCallum has this all figured out. With less than three years in real estate, he’s already totally dominating Calgary’s luxury market.

How did he achieve so much so quickly?

One word: Video.

Watch today’s episode of This Week in Marketing to learn:

  • The intentional “alter ego” Brad adopted to succeed in long-form video
  • Why you should never have 8 seconds without any people or narration in your video
  • The benefit Brad sees in editing his own videos
  • A simple video CTA to drive subscriber growth, and so much more

This guy gets it! Don’t miss this one.