Blog - ERA MyPro Realty

Tom Ferry 5 Tips to Generate Leads on Instagram | This Week In Marketing When you look at all the people you have in your life, who are the ones that move you forward? If you wrote down the names of everyone you know, then had to narrow this list down to just a handful of individuals who would support and encourage you to be your best self, who […]

Tom Ferry Objection Handling with Extreme Confidence | Confidence & Conversion So, you’ve spent the time to get good at Instagram… You’ve built up your followers, are producing quality content every week, and are getting the views for it. Then why are you not seeing more results? Have you considered that you’re not directing people to contact you? You need to keep the door open and […]

Tom Ferry How to Set Yourself Apart as the Luxury Insider | Luxury Code Why would anyone need a full-service broker when they could just sell their home by themselves? Because that would be a bad idea! Going with a smart agent (like you) is the best decision they could possibly make to maximize their money. Need irrefutable proof? That’s what Tom Toole is here for. On this week’s […]

Tom Ferry Master Strategies for Open Houses, Circle Dialing, and Prospecting | Tom Ferry Podcast Experience It’s no secret that luxury real estate has changed. Properties that were once vacation homes are now becoming primaries. Homes are selling way before they even hit the market. With so many variables, how do you know your clients’ needs before they even do, attract business, and always stay steps ahead of the competition? Allow […]

#TeamERA ERA® Real Estate Kicks off 50th Birthday by Celebrating Five Decades of Collaboration, Innovation and Growth ERA Network Marks Milestone by Continuing its Commitment to Community MADISON, N.J., (March 15, 2022) — ERA® Real Estate, a global franchising leader within the Realogy family of brands, is celebrating 50 years of global residential real estate franchising this year. For half a century, the ERA brand has been at the forefront of the global real estate […]

Tom Ferry Creating a Culture that Attracts the Best | Team Builders STOP complaining about a lack of inventory! I don’t want to hear it. We sold seven million homes in the U.S. last year, and things are only getting better. It’s time to focus on what you can control… And what can you control? If you’re Jeff Mays, you could practically sell rain to the […]

#TeamERA Realogy Advantage Network Excellence Award Winners 2022 MADISON, N.J., (March 14, 2022) — ERA® Real Estate, a global franchising leader within the Realogy family of brands, celebrates Women’s History Month by identifying growth opportunities and how overcome professional barriers for women aspiring to leadership roles in real estate. ERA’s Hera Society, the brand’s dedicated group focused on advancing women leadership within the affiliated network and […]

Tom Ferry Invisible Walls | Mindset Monday At only 37-years-old, Jen Dillard is running a team of 12 agents and is on track to do $100 million in volume by the end of this year. You could say her growth potential is unlimited, but Jen doesn’t actively recruit for her team… Instead, she concentrates on fostering a culture that attracts the exact […]

Tom Ferry Dominate the 3 Types of Search to Get Found | This Week in Marketing Life is always moving along smoothly until suddenly it isn’t. Some obstacle always seems to pop up to try to stop us. When this happens, are you the person who gets stuck banging your head against it? Or are you the one who leans in, thinks sharp, and keeps moving?

Tom Ferry A Super Simple Hack for Converting Online Leads | Confidence & Conversion Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever platform they’re using. Having poor search optimization (beyond just the standard search engines) […]

#TeamERA ERA® Real Estate Expands Presence in the Sunshine State with Affiliation of Coral Shores Realty ERA Powered Congratulations to all #TeamERA Brokerages who demonstrated excellence in 2021! Top 25 ERA Davis & Linn Jacksonville & St. Augustine, FL ERA Strother Real Estate Fayetteville & Southern Pines, NC ERA Wilder Realty Columbia, Sumter, & Charleston, SC Hunt Real Estate ERA Buffalo, Albany, Rochester, Syracuse, & Watertown, NY […]

Tom Ferry Finding the Niche that Gets You into Luxury Real Estate | Luxury Code What if I told you that you could convert 30% of your online leads with a two-step process that takes almost no time or effort? It’s hard to even talk about without giving it away. Luckily, Jeff Mays is here to give you this little slice of brilliance in just five minutes. In the time […]

Tom Ferry Now is the Time to Buy! Unpacking the Market with Ivy Zelman | Tom Ferry Podcast Experience Imagine this problem: your personal wine cellar is getting so full that you need to find extra storage. The problems of a successful luxury agent, right?! Now, imagine if it was your love for wine that could be your ticket into the luxury market… But what if you don’t like wine? Use something else you […]

Tom Ferry Finding the Perfect Team for 5-Star Service | Team Builders Ivy Zelman needs no introduction. Zelman & Associates is one of the absolute best resources for the real estate industry data points that you need to give your clients extraordinary value and certainty in working with you. On this episode of the Tom Ferry Podcast Experience, Ivy talks with me about interest rates, inflation, […]

Jared James Motivation is An Excuse but Consistency is Undefeated | Today With Jared James Ep. 77 Motivation is often used as an excuse for why people don't do what they meant to do and many of those same people wish they were more consistent. This is a must-listen if you want to hear Jared's thoughts on these ideas and how to close the gap between what you intend to do and […]

Tom Ferry Roll With the Punches (In the Face) | Mindset Monday What doesn’t kill you does NOT always make you stronger. What makes you stronger is how you REACT to these situations. Life has longer arms than you do, and when Life wants to box, you can’t play defense in hopes of not getting hit. You’re GETTING HIT. Is it going to be a miserable experience […]

Tom Ferry 3 Underrated Marketing Channels to Expand Your Brand | This Week in Marketing Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your content seen, but to make it work for you over time. On […]

Tom Ferry 3 Steps to Getting Your Offers Accepted FAST | Confidence & Conversion In markets like Orange County, California, high-dollar luxury real estate is flying fast. With this much competition, you need to move fast and make your offers stand out above all the rest. Enter Susan Piazza. This week on Confidence & Conversion, Susan lets me in on her three-step system which ensures that she almost always […]

#TeamERA ERA® Real Estate Expands Myrtle Beach, S.C. Presence with Affiliation of Real Estate Modo Top 50 Florida Brokerage Becomes ERA Powered and Acquires ERA Infinity Properties MADISON, N.J., Mar. 3, 2022 — ERA® Real Estate, a global franchising leader within the Realogy family of brands, announced today that Coral Shores Realty, based in Plantation, Fla., has affiliated with the ERA® brand. The firm, which serves Southeast Florida from St. Lucie County […]

Tom Ferry Realtor to the Stars: 3 Traits for Success in the Luxury Market | Luxury Code What does it take to work with celebrity clients, double your numbers in a year, provide massive value, and build a successful business in luxury real estate? It all starts with mindset and energy, and it’s hard to think of someone who displays this better than Joy Metalios. In this Luxury Code, Joy shares with […]

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