Blog - ERA MyPro Realty

Tom Ferry The Cheat Code for Building Your Own Mega Team (Part 2) | Team Builders Last week’s part one gave you a taste of DJ & Lindsey DellaSala’s amazing success over the last five years, going from 84 annual transactions to more than 2,600! Today we wrap up this stimulating conversation by diving deep into: Effective lead generation systems The most important indicators DJ & Lindsey track and measure How […]

Tom Ferry Up Your Mental Toughness in 2022 | Mindset Monday How many times in 2021 did you put your blinders on and absolutely slay the day? How many times can you do it in 2022? Here’s the thing: When you gain the mental toughness to do that over and over again, you’ll experience geometric growth in your business. Check out my important message in today’s […]

Tom Ferry Putting Instagram Reels on Steroids: A 13-Minute Step-by-Step Walkthrough | This Week in Marketing Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences. On today’s episode of This Week in Marketing, our resident expert Jason Pantana […]

Tom Ferry Against the Grain: Making a Case for Why Buyers are Preferable to Sellers | Confidence & Conversion It pretty much goes without saying that most agents prefer working with sellers over buyers. But it’s not unanimous… as long as Alyssia Essig is in the game. You see, Alyssia has figured out how to overcome all those tired tropes about buyers. And in the process, she’s opened up a whole new world of […]

Tom Ferry 3 Requirements for Success in High-End Real Estate (Part 2 of 2) | Luxury Code Lauren Grauman, Jon Grauman, and Steven Cohen return with tons more insight into the luxury real estate market in part two of this two-part Luxury Code. From all three of these Rockstar agents, you’ll sense their genuine commitment to better serve their clients AND live more fulfilling lives in the process. Along the way we […]

Tom Ferry Getting Real About Real Estate with the Notorious R.O.B. | Tom Ferry Podcast Experience Real estate consultant and blogger Rob Hahn is never short of opinions. He’s worked with some of the largest firms in the industry, and oftentimes his “takes” turn controversial because he speaks his mind and says what people need to hear, not what they want to hear. So you know we’re in for a good […]

Tom Ferry The 3 Most Important Questions to Ask & Answer When Building a Team (Part 1) | Team Builders In 2016, DJ & Lindsey DellaSala’s “The DJ & Lindsey Team” closed 84 transactions in their Northeast Florida marketplace. That’s an extremely impressive year. But DJ & Lindsey weren’t content. They saw more untapped potential. So they started putting systems in place to go after it. They nearly doubled their production in 2017, and their […]

Tom Ferry How to Establish Instant Authority in Your Market with Video | This Week in Marketing What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if… …You found a way to build near-instant authority in your market. …Homeowners never questioned what you’ll do to market their house. …Consumers recognize the value you bring […]

Tom Ferry A Reminder to Recover | Mindset Monday Premier athletes perform at the top of their game for six, seven months, max… and then they get an entire “off-season” to rebuild and recover. A businessperson like yourself doesn’t get that luxury, so it’s up to you to make a conscious effort to let your body recover. Burnout is real my friend, and if […]

Tom Ferry 3 Requirements for Success in High-End Real Estate (Part 1 of 2) | Luxury Code What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio? YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what. On today’s Luxury Code, Jon & Lauren Grauman from the Westside […]

Tom Ferry Video Tips to Make Yourself the Authority Figure in Your Market | Tom Ferry Podcast Experience If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s this: The only way to get better at video is to start, put them out there and do better next time. That’s how you learn. But if you’re not even trying, you’ll never grow and you’ll miss out on massive exposure possible […]

Tom Ferry Recruiting & Retention Lessons Learned the Hard Way (Part 2) | Team Builders On today’s Team Builders, I’m excited to continue my conversation with Lisa Chinatti and Tom Toole, talking all things recruiting, retention, culture building and more. In part two, we cover: How to systematize retention Tips for responding to adversity Culture and community building Creating agents who aren’t “portal-reliant” And much more!

Tom Ferry What Are You Adding? | Mindset Monday The world is speeding up and competition is increasing every day. What are you doing to stay ahead of that curve? Because here’s what I know – doing the same-ol’ things you did in 2021 will actually reap fewer rewards in 2022. It’s time to decide what you’ll add to your skills, offerings, actions, effort […]

Tom Ferry How to Generate Tons of Leads with Short-Form Video (Part 2) | This Week in Marketing Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself How to create that all-important hook at the beginning of your videos The best video tips […]

Tom Ferry Zero to 200 Transactions in Just 5 Years – A New Agent Success Story | Tom Ferry Podcast Experience Houston agent Katie Day won a coaching call with me in 2018. At the time, she was in just her second full year in real estate… and on track to sell 87 homes! My advice was simple – hire another agent and start building your team immediately. She ran with that advice and now three […]

Tom Ferry Recruiting & Retention Lessons Learned the Hard Way (Part 1) | Team Builders “They don’t leave the company. They leave the leader.” Lisa Chinatti shared these honest words of wisdom on today’s episode of Team Builders. And she would know. Both she and Tom Toole have endured the pain of losing a large portion of their sales teams at one point in their careers, but they’ve each learned […]

Tom Ferry Reinvention for Relevance | Mindset Monday In today’s fast-moving world, relevance is critical. But gaining – and retaining – relevance requires effort. Is it time to reinvent who you are and what you have to offer? Find out in this week’s Mindset Monday.

Tom Ferry Dialogues to Get Potential Sellers Off the Fence | Confidence & Conversion Welcome to Confidence & Conversion! This show is all about feeding you ideas and dialogues so you can conduct more productive conversations with prospects. On this premiere episode, super coach Jeff Mays joins me to discuss how to use the announced mortgage interest rate hikes to your advantage to get potential sellers off the fence […]

Tom Ferry Manifesting Magic & Miracles with Luxury Expert Christophe Choo | Luxury Code Welcome to the debut episode of Luxury Code! I can’t think of many better guests for a show all about luxury real estate than my longtime friend and client, Beverly Hills luxury expert Christophe Choo. And he shared so many rich insights, one episode wasn’t enough. So in part one of this two-part premiere, Christophe […]

Tom Ferry What’s Working Now in Long-Form Video Marketing | Tom Ferry Podcast Experience News flash: The surging popularity of short-form video doesn’t mean long-form video no longer plays a role in your overall marketing mix. At a recent video mastermind session at our Dallas office, Jason Pantana assembled a group of long-form video Rockstars who discussed what’s working now, their best tips, technical advice, and so much more. […]

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